VR for industry:

Architecture, Property and Construction

Virtual reality is revolutionising architecture and construction by allowing stakeholders to walk through unbuilt spaces, spot design issues early, and streamline collaboration between architects, engineers and clients.

Case study example

In a recent mixed-use development project, we created a VR walkthrough of the building to help secure stakeholder sign-off. By employing the mixed-reality capabilities of the headset, designers were able to place virtual fixtures in real-world locations to evaluate scale before committing them to the building specification.

Why it works in VR

Architecture is inherently spatial, and construction is full of variables. VR allows users to understand proportion, layout and workflow in a visceral way. Issues are caught early, and communication improves when everyone is immersed in the same virtual space.

What’s next

  • Integration with BIM for live model updates

  • Real-time collaborative design sessions in VR

  • Pre-delivery building commissioning simulations

  • Enhanced VR marketing tools for real estate

Use cases

  • Interactive design walkthroughs with clients before breaking ground

  • Clash detection between architectural, structural, and services models

  • Training for safe equipment use and on-site protocols

  • Site orientation for subcontractors and remote teams

  • Immersive sales tools for off-the-plan real estate projects

Key benefits

  • Fewer construction errors due to early design validation

  • Faster stakeholder sign-off and reduced change requests

  • Increased site safety through scenario-based training

  • Better communication across disciplines and with clients

  • Enhanced marketing capabilities for unbuilt environments

Challenges VR helps solve

  • Poor visualisation of traditional 2D and 3D drawings

  • Communication breakdowns between client and design teams

  • Safety training limitations in active or remote sites

  • Difficulties selling unbuilt or under-construction properties

What we can do for you

We provide immersive solutions for architecture and construction, including:

  • Custom-built VR walkthroughs of buildings, interiors or masterplans

  • Safety and procedural training for construction sites

  • Model review sessions for design and engineering teams

  • Interactive sales and marketing environments

  • VR experiences optimised for client approvals or design validation

Whether you're designing, building or selling, we help you reduce risk, align teams, and deliver a better project experience.

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