VR for industry:
Retail and Marketing
Retail and marketing are increasingly using VR to create memorable, emotionally resonant experiences for customers. Whether trying on products virtually or exploring immersive brand stories, VR is changing how consumers connect with brands.
Case study example
For Crocs Australia, we developed an augmented reality virtual try-on mirror that allowed customers to see themselves wearing different shoe styles simply by standing in front of a display. It boosted interaction time and brand buzz during the campaign, especially in high-traffic retail environments.
Why it works in VR
Shopping is often as much about emotion and imagination as it is about utility. VR taps directly into a customer’s sense of presence and curiosity—offering playful, premium, and personalised encounters that leave a lasting impression.
What’s next
Virtual flagship stores accessible through VR headsets and web browsers
Integration with e-commerce platforms for direct purchase
AI-driven virtual sales assistants and guided shopping tours
Scalable campaign toolkits for retail franchises
Use cases
Virtual product try-ons using full-body or facial tracking
Immersive branded environments and showrooms
VR pop-up experiences for events and campaigns
Interactive storytelling for product education and engagement
Customer journey simulations for marketing strategy development
Key benefits
Higher engagement and longer dwell times
Improved customer confidence in purchases
Enhanced brand differentiation and memorability
Reduced reliance on physical inventory or display space
New data insights into consumer interaction and preferences
Challenges VR helps solve
Difficulty showcasing large, custom or premium products in-store
Low conversion or engagement with traditional digital ads
Physical store limitations and geographic reach
Need for more interactive and emotional brand experiences
What we can do for you
We create engaging and results-driven VR retail and marketing tools, including:
Virtual product try-ons and showroom installations
Immersive branded environments for campaigns and pop-ups
Interactive storytelling tools for use in retail or online
Virtual consumer journey simulations for R&D and testing
Experiential marketing pieces for expos, launches, and flagship events
All of our retail and marketing solutions are designed to surprise, delight and convert—whether it’s in-store, online or in the metaverse.